Routa, one of Russia's most prominent young fashion designers, believes "Women are like diamonds in the rough, all they need is a bit of polish to realize their dazzling potential."
Routa sees haute couture as a form of fine art, with creativity deeply rooted in intuition.
Routa's designs have been shown at the prestigious Kremlin Cup soiree and during Russia's Haute Couture Fashion Week.
Routa's Moscow VIP fashion salon is popular with pop musicians and movie stars as well as members of the Russian capital's business elite.
Her clients range from celebrities such as Anna Kournikova to pop musicians and movie stars, as well as members of Moscow's business and political elite.
Her designs are worn by such Russian celebrities Irina Bezrukova, Evelina Bledans, Natalya Vlasova, Larisa Chernikova, Anton Makarskij, and Arkady Arkanov, and her work has been featured in fashion shows around the globe including Russia, Israel, Germany and the United States.
Her breathtaking runway presentations are occasionally spiced up with original poetry and instrumental music.
A selection of spectacular evening wear with lavish embellishments from Routa will be shown in New York City as part of Couture Fashion Week, produced by USA International Fashion Shows, the runway presentation will be held at on Friday, September 9, at West Side Loft, 336 West 37th Street (between 8th and 9th Avenues), New York, NY, USA.
