Is it about Sex, the City, Female comradery, fashion labels, love or happy endings?
What ever your take on the movie version of Sex and The City, it is certainly about the hype.
The stars of Sex and The City have a lock on this week early morning television shows from Today Show, The Early Show and Regis & Kelly, so there is no escaping Sex and The City.
Products or brand as they are known in the trade, will be featured prominently in the movie.
Not only will Samantha (Kim Cattrall) be driving a GLK luxury sport utility, but Mr. Big played by (Chris Noth) will be traveling around in an S-class limousine both from Mercedes-Benz which will also be featured in scenes revolving around Mercedes-Benz fashion week tents.
Of course, we know all fashionable and fit New York women are seen carrying around a bottle of water.
So, of course, water was a natural fit for this movie and Vitaminwater will be featured in the movie.
And, what fashionable woman would go out without a fashionable, designer labeled bag.
So it only natural that the company that make it affordable for every fashion conscious woman to rent a designer labeled bag Bag Borrow or Steal to be a sponsor.
The movie is definitely about fashions, and it is definitely receiving wide attention in the celebrity and fashion magazines.
Vogue featured Sarah Jessica Parker on the cover and also in a fabulous fashion spread shot around New York.
Sex and The City will certainly be a chick flick, as the movie ticket site Fandango reported in their blog that many women seem to be planning to go in groups.
"We (Fandango) are getting a surprising number of requests for group ticket sales from women planning 'Sex and the City' get-togethers.
So it seems that Sex and The City will be a lady's night out movie.
According to Fandango survey only 6 percent said they were going with a man, so this is definitely a lady's night out type of movie.
Although the R rating will severely limit the teen audience as a parent or guardian must accompany those under 17.
Anyway, it will be interesting to see how the battle of the movie audiences shapes up, as the guy movie Indiana Jones which took in an estimated $311 million worldwide revenue this past weekend goes up against Sex and The City which will open in movie theatres on Friday May 30, with many theatres offering Thursday niter, midnight showings.
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